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1/ Four (not boring) ways to name a new product line |
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2/ Three techniques to add rhythm to your copy. |
Alliteration. Repetition. Tricolon. |
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P.S. There's actually a fourth rhetorical device here. Any guesses? |
3/ I asked AI to write my introduction |
“If you can't close your eyes and envision it, it's not there yet.” — Lisa Cron |
Safe to say, it's not there yet. |
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1/ Sticker Mule's plain text emails |
Six words, one offer. No frills, no pretence. |
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You don't need an adverb or fancy image to tell me your sticker deal ends tonight. Respect my time. It works. |
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2/ Why is the Angostura bitters label too big? |
Well, it was a mistake! |
In 1870 two sons took over the business and decided to rebrand for an upcoming competition. |
One son redesigned the bottle, the other the label. Neither consulted the other, they got a label too big for the bottle. |
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The judge told them no one else would stupid enough to make this mistake. So they doubled down. |
150 years later Angostura's oversized label is in every bar in the world. |
“The opposite of a good idea can also be a good idea. It doesn't pay to be logical if everyone else is being logical.” — Rory Sutherland |
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That's all folks. Appreciate you reading. It really does mean a lot. Or if you're bored of them you can unsubscribe here. |
See you next week — Harry |
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