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Hey 👋,
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Let's celebrate the Easter Egg. (Not the chocolate kind).
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"Can we add this thing"
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"What KPI does it increase?"
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"(Developer just does it anyway, because it's funny)"
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Here are some of my favourite:
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1. Monzo's shoe easter egg
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While getting an insurance quote, Monzo visualise "people in your house" with a shoe rack. Eventually, the shoes just pile up on the floor.
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2. Creative one-time passwords
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When creating an account on Coolors, the one-time-password is a colour hex code.
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3. Chatting to a 404
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WhatsApp’s 404 page recreates a conversation.
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4. Using Reddit at work?
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Inspecting the web console of Reddit will show a message prompting you to apply for a job.
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5. Interactive Pizza bot
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If you poke the Dominos "pizza bot", it'll react both visibly and with a text message.
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6. Fishing inside Google
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If you make a search without any results on Google, you'll see an animation of this monster fishing.
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If you click on them, they'll catch an assortment of items (tin cans, boots, etc).
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7. Karate Kid Easter Egg
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Statamic have a subtly interactive Daniel San (Karate Kid) figure that shows a message and plays the sound of Mister Miyagi saying "if do right no can defence".
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8. Keep scrolling...
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On Citymapper, if you scroll to the end of the page, and then forcibly keep scrolling, you'll find an underground illustration easter egg.
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9. A cat on your keyboard
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Whilst getting a quote for pet insurance, Lemonade use this "cat on keyboard" gimmick in their chatbot.
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10. Cineworld's errors
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If you run into an error while booking cinema tickets, you'll see a themed movie quote.
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P.S., I just added a 5-week UX Bootcamp to BFM+.
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It basically covers the 5 key areas of design, and (using the BFM+ library), allows you and your team to focus and upskill in a more structured way.
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Oh, and 5 weeks of BFM+ costs less than £15, instead of a £1,000 course.
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Peter
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Good UX takes time. Bad UX costs money.
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